Main objectives of the project
Posted: Thu Jan 23, 2025 5:28 am
Before launching a promotional resource, you need to clearly define the goals it should achieve. For example, this could be increasing turnover, researching data about your audience, promoting the product in the target market, building brand loyalty, etc. A clear understanding of the tasks is necessary, since it will be important for the marketing agency that will be promoting the site to know them. Without this, it will be much more difficult to achieve the desired result.
Preparing to create a promo site
Project name
Any web resource line database has its own name (website domain). As with a brand, it needs to be registered, but unlike a trademark, this is much easier to do. The company "RosNIIROS" is responsible for entering domains into the register of the Russian-language Internet. By visiting its website, you can check whether the domain you like is available. If you are not planning to develop a web project in the near future, it is still worth registering the product name so that no one can take it in the future.
Recommendations for choosing a domain are as follows. The name should be simple so that it can be easily remembered. Limit the number of characters - no more than 7.
Synchronize your promo site with offline marketing campaigns
A promotional project can be a useful addition to promoting a product outside the Internet. It has been established that a video lasting 5-10 seconds is not capable of containing full information about a product.
Therefore, it is better to give a short description in the advertising video to intrigue customers, and place a link to the site, by clicking on which people will get all the information. On this resource, provide the necessary data, which will be enough to cause a desire to perform the target action. This approach has been tested and works well both in Western countries and in Russia. This way, you can combine offline and online promotion tools.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Dow
Preparing to create a promo site
Project name
Any web resource line database has its own name (website domain). As with a brand, it needs to be registered, but unlike a trademark, this is much easier to do. The company "RosNIIROS" is responsible for entering domains into the register of the Russian-language Internet. By visiting its website, you can check whether the domain you like is available. If you are not planning to develop a web project in the near future, it is still worth registering the product name so that no one can take it in the future.
Recommendations for choosing a domain are as follows. The name should be simple so that it can be easily remembered. Limit the number of characters - no more than 7.
Synchronize your promo site with offline marketing campaigns
A promotional project can be a useful addition to promoting a product outside the Internet. It has been established that a video lasting 5-10 seconds is not capable of containing full information about a product.
Therefore, it is better to give a short description in the advertising video to intrigue customers, and place a link to the site, by clicking on which people will get all the information. On this resource, provide the necessary data, which will be enough to cause a desire to perform the target action. This approach has been tested and works well both in Western countries and in Russia. This way, you can combine offline and online promotion tools.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Dow