5 Expert Tricks for Creating a Call to Action That Readers Can't Resist

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Do you have a very demanding audience and you want to meet their expectations? So, “When I say jump,” you ask yourself, “How high?” Join me to learn the best five tricks to create a call to action that will make you that leader among your readers so that the real interaction begins.

This may work for drill sergeants, but it probably won’t do you any marketing favors. While it would be nice to get customers to instantly purchase the moment they see a button with the words “buy now,” that typically won’t happen.

Instead, you need to harness all your powers of persuasion to write a call to action that will grab your readers' attention and convince them to take the next desired step.

This can be easier said than done. After all, we are bombarded with countless marketing messages every day, all with a call to action of their own. It’s easy to get lost in the clutter, from defining copywriting to personalizing calls to action in the marketing funnel .

If you've ever felt like you can't write marketing content, you're not alone. The good news is that cio & cto email list even if you're not a great writer, you can become a master at crafting a call to action that drives real results for your business.

1. Define the writing around an outcome
One of the biggest problems I’ve noticed with calls to action is that many of them try to be too concise. Yes, there is value in not being wordy. But super-short calls to action like “free consultation” or “free trial” can actually seem too demanding or vague to someone clicking on a display ad.

Instead, you can make your call to action clearer and more direct by defining the wording around your visitors’ desired outcomes.

calls to action

For example, a meal subscription box might use a phrase like “try your first meal free today” instead of “free trial.” An injury attorney might use a call to action like “know your rights” instead of “free consultation.”

These phrases can actually be more effective with cold leads by more closely linking their actions to clear, concrete outcomes.