Consideration To Making A Purchase

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So, The Brand's Value Proposition, Which Is Present In The Marketing Plan Strategies, Must Be Directed To This Target Segment. Based On The Description Of The Target Audience, You Can Now Also Create The Persona. Unlike The Target Audience, The Persona Delves Into The Audience's Behaviors, Values, Expectations And Pain Points, Summarized In The Description Of A Character That Represents The Company's Ideal Customer. At This Point, You Can Also Outline The Persona's Purchasing Journey.

Think About Your Customer's Journey, From, And The Main lebanon email list Behaviors, Doubts And Pain Points At Each Stage. This Way, You Can Map The Ideal Content, Channels And Approaches For Each Stage Of The Journey. The Strategies Target The Target Audience, But Talk To The Persona. Do You Notice The Difference? While The Target Audience Has A Generic Description For Segmentation And Positioning Purposes, The Persona Has A Human Profile, More Complex And In-depth, Used To Outline Content And Relationship Strategies.

Tip: If You Use The Paid Version Of Chatgpt, You Can Create Your Persona With The Help Of The Plugin, Persona Creator. It Also Helps To Prepare The First Content Brief. Positioning Definitionafter Defining The Target Audience, The Marketing Plan Enters Into The Strategic Definitions. We Start With Positioning, Which Must Be Defined For Each Target Audience: Explanatory Diagram On The Concept Of "Positioning" Source: Good Intelligence Defining A Market Positioning Means Thinking About How The Company Wants To Be Perceived By Consumers.