Offer an improved loyalty program
Posted: Thu Jan 23, 2025 5:56 am
Loyalty programs play a crucial role in driving brand advocacy and customer loyalty.
What exactly is a loyalty program?
It is a marketing strategy that encourages customers to interact with your brand in different ways (e.g., purchasing your product, buying add-ons, renewing subscription, sharing your content on social media, referring new customers, adding product images, and leaving positive reviews, among other strategies) to earn loyalty/reward points.
When a customer has enough loyalty points, they can use them to get benefits like cmo email list discounts and deals on different products. This builds brand loyalty, helps you earn more per customer, and increases the percentage of repeat sales.
CUSTOMER LOYALTY PROGRAM
But creating a loyalty program is not enough.
Research shows that the average American household has memberships in 29 loyalty programs, but is active in only 12 of them. An engaging loyalty program is easy to use and understand (seamless conversion of points to dollars). Plus, it rewards users for anything that helps spread the word about your brand (not just sales).
6. Deliver actionable value with content marketing
Content marketing is not only useful for generating leads and converting them into regular customers. It is equally important to educate your customers on how to make the best use of your product, retain them, and turn them into brand advocates by providing them with lots of free, actionable information.
By publishing high-quality content regularly, you'll have more opportunities to engage customers with your brand and strengthen your bond with it.
That's why today's marketers consider it a key part of their overall strategy.
ACTIONABLE VALUE WITH CONTENT MARKETING
According to Maryville University , which offers academic programs in digital marketing and content, B2B companies spend, on average, $45,000 a year on each member of their content marketing teams. This makes up a significant portion of their overall marketing budgets. But, the ROI of content marketing makes it worth every penny in the long run.
7. Encourage user-generated content
User-generated content (UGC) refers to the images, videos, comments, reviews, and any other content your customers create for your brand.
Encouraging customers to create UGC is a great way to engage them with your brand, increase their brand loyalty, and generate word-of-mouth marketing.
Research shows that 86% of Millennials believe that UGC is a good indicator of the quality of a product, brand or service. The same research also found that UGC influences the purchasing decisions of over 80% of Millennials.
What exactly is a loyalty program?
It is a marketing strategy that encourages customers to interact with your brand in different ways (e.g., purchasing your product, buying add-ons, renewing subscription, sharing your content on social media, referring new customers, adding product images, and leaving positive reviews, among other strategies) to earn loyalty/reward points.
When a customer has enough loyalty points, they can use them to get benefits like cmo email list discounts and deals on different products. This builds brand loyalty, helps you earn more per customer, and increases the percentage of repeat sales.
CUSTOMER LOYALTY PROGRAM
But creating a loyalty program is not enough.
Research shows that the average American household has memberships in 29 loyalty programs, but is active in only 12 of them. An engaging loyalty program is easy to use and understand (seamless conversion of points to dollars). Plus, it rewards users for anything that helps spread the word about your brand (not just sales).
6. Deliver actionable value with content marketing
Content marketing is not only useful for generating leads and converting them into regular customers. It is equally important to educate your customers on how to make the best use of your product, retain them, and turn them into brand advocates by providing them with lots of free, actionable information.
By publishing high-quality content regularly, you'll have more opportunities to engage customers with your brand and strengthen your bond with it.
That's why today's marketers consider it a key part of their overall strategy.
ACTIONABLE VALUE WITH CONTENT MARKETING
According to Maryville University , which offers academic programs in digital marketing and content, B2B companies spend, on average, $45,000 a year on each member of their content marketing teams. This makes up a significant portion of their overall marketing budgets. But, the ROI of content marketing makes it worth every penny in the long run.
7. Encourage user-generated content
User-generated content (UGC) refers to the images, videos, comments, reviews, and any other content your customers create for your brand.
Encouraging customers to create UGC is a great way to engage them with your brand, increase their brand loyalty, and generate word-of-mouth marketing.
Research shows that 86% of Millennials believe that UGC is a good indicator of the quality of a product, brand or service. The same research also found that UGC influences the purchasing decisions of over 80% of Millennials.