Challenges of data-driven marketing
Posted: Thu Jan 23, 2025 6:03 am
Many brands don’t have a clear roadmap for developing a data-driven approach to social media or marketing in general. If your team is still struggling to translate metrics into meaningful decisions and greece b2b leads strategic plans, here are some factors that might be holding you back.
Collect data
Marketing data collection has a reputation for failing to provide CEOs and other leaders with enough specific information that is critical to overall business goals, such as revenue and customer acquisition. With Google finally phasing out cookies and third-party data, marketing teams are under greater pressure to find new ways to gain key insights. Manually collecting this data is time-consuming, tedious, and inefficient, limiting the team’s ability to measure its impact.
Fragmented technology stack
This can lead to data quality and integrity issues when data spans multiple systems. Having team members switch between many different platforms for functions like social media management, customer service, content performance, and sales data is not only inefficient, it disrupts the customer journey and makes it difficult to understand your audience across channels.
analyze
If the tools you use for data collection and analysis are cumbersome or complex, you may become overly reliant on your analytics team or personnel to obtain relevant information. Opportunity costs arise when data is not accessible across teams. What creative things could your team do if they had more time? How are teams across the company using this data to iterate on customer outreach, product development, customer service, etc.?
5 Tips for Building a More Data-Driven Marketing Organization
Here are five actionable ways you can overcome these challenges and build a data-driven marketing organization that leverages the full potential of social insights.
Collect data
Marketing data collection has a reputation for failing to provide CEOs and other leaders with enough specific information that is critical to overall business goals, such as revenue and customer acquisition. With Google finally phasing out cookies and third-party data, marketing teams are under greater pressure to find new ways to gain key insights. Manually collecting this data is time-consuming, tedious, and inefficient, limiting the team’s ability to measure its impact.
Fragmented technology stack
This can lead to data quality and integrity issues when data spans multiple systems. Having team members switch between many different platforms for functions like social media management, customer service, content performance, and sales data is not only inefficient, it disrupts the customer journey and makes it difficult to understand your audience across channels.
analyze
If the tools you use for data collection and analysis are cumbersome or complex, you may become overly reliant on your analytics team or personnel to obtain relevant information. Opportunity costs arise when data is not accessible across teams. What creative things could your team do if they had more time? How are teams across the company using this data to iterate on customer outreach, product development, customer service, etc.?
5 Tips for Building a More Data-Driven Marketing Organization
Here are five actionable ways you can overcome these challenges and build a data-driven marketing organization that leverages the full potential of social insights.