The article explains:
The Importance of a Website for a Company
7 Reasons to Create a Website
Can a company exist without a website?
Types of websites for business
How difficult is it to create a website
Secrets of creating a website with a minimal budget
Further steps after creating a website
Who to entrust with website development
5 Scenarios for Using Neural zalo database Networks to Increase Website Conversion by 40%
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Why do you need a website if not to promote products and services? In fact, this is not its only function. A website, in addition to being a tool for increasing sales, can work to attract customers, increase their loyalty, create a brand reputation, and for many other purposes.
Without a web resource, most business activities will not be carried out so effectively. Of course, there are niches that do not need a web page at all. You don’t have to go far for an example – some auto parts store in a small town. But if we talk about scaling a business, working for the future, development, then you can’t do without a web resource. From our material, you will learn why companies and small businesses need websites and what types there are.
"If your business is not on the Internet, you are not in business."
Bill Gates, founder of Microsoft
Since the time when Bill Gates published the book "Business @ the Speed of Thought", the main task of a corporate website was to be visible in search engines. The Internet was just beginning to gain momentum in the lives of ordinary people, buyers were developing a new habit - to look for information about a company not only in the "Yellow Pages" and through advertising, but also with the help of search engines.
A couple of decades have passed, and the Internet has become something more for us, an element of culture. It is no longer a search engine, but a lifestyle. In addition to providing information, it performs many different tasks and has entered human life as a completely different category. The network can now be compared to the air we breathe, considering it a completely natural phenomenon. We use the Internet as a matter of course, not realizing that once it did not exist.
Bill Gates
The first Internet users had to go through a rather complicated ritual to get online: connecting a modem, paying with a special card, slow loading and traffic accounting. Mobile connectivity was out of the question: even on a 128*128 pixel phone screen, you could see crowded sets of phrases and various squares without pictures. It was impossible to use the site in this form.
The modern Internet does not require a connection process, it is always directly accessible, and we notice when the Network is absent rather than its existence during use. And this is very different from the reality in which Bill Gates uttered his catchphrase.
Despite all the progress, websites still remain a significant part of doing business. Let's look at their new features.
Many modern marketers ask: "Why do you need a website?" There is an opinion that the need for these resources has disappeared, as new channels for attracting clients have appeared. This is partly true, as the toolkit has expanded significantly: social networks are sold, personal news feeds and specialized communities are working.
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Technologies have gone further – you may not even see search traffic on your site. The systems themselves interfere with this and redirect traffic to their networks. Things have reached the point where the authorities, represented by the Federal Antimonopoly Service (FAS), have intervened. In addition, advertising traffic is more financially profitable for search engines. Have you noticed that the first page of search results is pure PR? If a company wants to be on the first page – let it pay!
The question arises, is a website necessary? Its maintenance requires finances that can be invested in the development of other promotion channels. Why then leave the website if everything is so sad? Spend money on social networks and make a profit. But it is not that simple: the arguments in favor of the website remain, and they are proven by marketing and the experience of companies.
The Importance of a Website for a Company