Step 1: Defining the target audience
Posted: Thu Jan 23, 2025 6:26 am
Before preparing for an interview, you need to understand the opinion of which segment of the audience you are interested in. For example, if you need to study the demand for products for babies, you need to collect the opinions of parents of children under 3 years old, and not those whose children are already in school.
Step 2: Preparation
At this stage, you need to determine the goals list of romania cell phone numbers and objectives of the study. It is convenient to display them as a list:
establish criteria for product selection;
find out what associations a person experiences when seeing a specific product;
find out the customer's opinion about competitors' products.
Step 2 Preparation
Source: shutterstock.com
Next, you need to decide on the number of respondents. Typically, about 20 people from your target audience take part in the survey. The focus group undergoing in-depth interviews is divided by age category, gender, employment, and brand loyalty. Where to get respondents:
Contacts from online surveys . At the end of an online survey, you should ask people to leave contact information (optional). Out of 200 people, about ten agree, this information can be used for interviews.
Personal contacts , if they meet the criteria of the study. If they are your friends, then another person should conduct the interview with them so that the answers are objective and truthful.
Thematic forums, chats and communities . There are now a large number of groups where participants are happy to take surveys. In this case, it is better to call in advance and clarify whether the interlocutor is really suitable for the role of a respondent.
Database . Every company has a technical support or sales department where people come with thanks and complaints. Check there to see if you can select several people from the database for an in-depth interview.
Feedback platforms . There you can immediately see what kind of portrait the user matches. You can encourage them to talk with a comment under the review or find them on social networks and write them a private message.
Once you have found a candidate for an interview, you need to engage them in conversation. You should be prepared for a large number of rejections. This is normal. The abundance of spam leads to the fact that people often react negatively to messages from unknown persons.
Before conducting an in-depth interview, study the person's profile, find out what they do, what groups they are a part of, what comments they write. This will allow you to organize a more lively conversation with them.
Examples :
"Nikolai, good afternoon! I noticed that you are a member of the group "Local Tourism of Moscow". Have you already completed any of the routes? We interview tourists to understand how to make our work better."
"Natalia, hello. In the chat, you said that you choose toys for your child based on their preferences and age. Can we discuss this with you? We are doing an interview to better determine the needs of the audience, and you are definitely an expert in this."
Step 2: Preparation
At this stage, you need to determine the goals list of romania cell phone numbers and objectives of the study. It is convenient to display them as a list:
establish criteria for product selection;
find out what associations a person experiences when seeing a specific product;
find out the customer's opinion about competitors' products.
Step 2 Preparation
Source: shutterstock.com
Next, you need to decide on the number of respondents. Typically, about 20 people from your target audience take part in the survey. The focus group undergoing in-depth interviews is divided by age category, gender, employment, and brand loyalty. Where to get respondents:
Contacts from online surveys . At the end of an online survey, you should ask people to leave contact information (optional). Out of 200 people, about ten agree, this information can be used for interviews.
Personal contacts , if they meet the criteria of the study. If they are your friends, then another person should conduct the interview with them so that the answers are objective and truthful.
Thematic forums, chats and communities . There are now a large number of groups where participants are happy to take surveys. In this case, it is better to call in advance and clarify whether the interlocutor is really suitable for the role of a respondent.
Database . Every company has a technical support or sales department where people come with thanks and complaints. Check there to see if you can select several people from the database for an in-depth interview.
Feedback platforms . There you can immediately see what kind of portrait the user matches. You can encourage them to talk with a comment under the review or find them on social networks and write them a private message.
Once you have found a candidate for an interview, you need to engage them in conversation. You should be prepared for a large number of rejections. This is normal. The abundance of spam leads to the fact that people often react negatively to messages from unknown persons.
Before conducting an in-depth interview, study the person's profile, find out what they do, what groups they are a part of, what comments they write. This will allow you to organize a more lively conversation with them.
Examples :
"Nikolai, good afternoon! I noticed that you are a member of the group "Local Tourism of Moscow". Have you already completed any of the routes? We interview tourists to understand how to make our work better."
"Natalia, hello. In the chat, you said that you choose toys for your child based on their preferences and age. Can we discuss this with you? We are doing an interview to better determine the needs of the audience, and you are definitely an expert in this."