You see that traffic coming from your Google Business Profile (google/gmb) has your highest engagement rate and a high average engagement time per phone number in korea session. So you decide to check your performance reports on your Google Business Profile to see which search terms are performing well so you can target them on your blog as well.
Find out which sources convert faster
You can use the same report to find out which sources convert best.
When you review your Google Analytics data, you see that you have 107 conversions.
Conversions column highlighted in Google Analytics table
If we analyze the Source/Medium dimension of the session, we see that 45 of those conversions came from Google organic search, 25 from your Google business listing, and 5 from Google Ads.
And you can compare the conversion count and session cou
nt from each source to calculate your session conversion rates. So you know which source is generating more leads.
The table above shows significantly different session conversion rates within your Google traffic. Which helps you spot two opportunities that can help you achieve more conversions:
Your site gets a lot of organic traffic, but only 0.04% of that traffic converts (45 conversions / 103,732 sessions). So you decide to revise your main landing pages so that they have visible calls to action (CTAs) to make it easier for your readers to convert.
Traffic from your Google business listing converts at 1.85% (25 conversions / 1,353 sessions). You’d love to get more traffic from this particular source, so you decide to invest more in your local SEO presence .
Take a step further by discovering your competitors' traffic sources
You can gain a lot of insight into your website by evaluating data from your Google Analytics traffic sources.
But that's just the beginning. You can find out where your competitors' sources are with Traffic Analytics to discover new opportunities.
ou'll see a list of keyword suggestions, along with the average CPC and other useful data for each keyword.
Keyword Magic Tool results with the "CPC" column highlighted
You can filter this result based on the CPC range. This is especially useful if you are on a budget. You can set the filter to only show keywords within a specific CPC range.