ith Other Departments, Especially In Relation

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If This Integration Exists, Marketing Ops Guidelines Are Better Accepted And Absorbed Into Marketing Routines. .align Marketing With Other Business Areassilos Are The Enemy Of Marketing Operations. Data, Content And Knowledge That Do Not Circulate Harm The Performance Of The Team, Which Needs To Communicate With All Business Areas. After All, Marketing Is The Company's Connection With The Market.

Therefore, It Is Important To Integrate And Align Marketing nigeria email list WTo Data. Marketing And Sales, In Particular, Need To Align Information To Qualify The Lead Passing Process And Increase The Chances Of Sales. Stay Focused On The Customer Experience Throughout The Journey Marketing Ops Looks Inward To Optimize Its Operations. But The Focus Must Always Be On The Customer Experience, Throughout Their Purchasing Journey And At All Points Of Contact (Service, Advertising, Social Networks, Etc.

). To Achieve This, It Is Essential To Always Keep The Business Persona In Mind. Every Optimization, From Choosing Tools To Defining Processes, Must Meet The Interests And Needs Of The Persona, Which You Can Learn Better Through Data And Research With Real Customers. The Adoption Of A Marketing Operations Area Represents A New View Of Marketing.