How do you choose the right KPIs for digital marketing?

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Start with just a few key metrics that you know are strong indicators of your business health such as conversions or visitor rates, then figure out whether or not you have an analytics tool to manage the metrics or if you have to calculate them yourself.

To help steer you towards analytical success, here are four essentia saudi arabia phone number l KPIs for digital marketing you need to track.

1. Traffic from organic search
This KPI will give you an accurate gauge of the percentage of website traffic earned through organic search.

It's possible to attribute traffic flowing to your site generated by organic searches to your search engine optimization (SEO) strategy. If your organic traffic is healthy, your content is performing well due to its value, relevance, and engagement.





These KPIs will help you to understand where your organic traffic is coming from and allow you to make changes to produce more SEO-rich, relevant branded campaign content, like:

Number of lead conversions assisted by organic search