Customer Service: Real Focus?

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When we talk about customer service, there is one question that cannot be left out: is the focus of your store's customer service really on your customers?

For a business to grow healthily, in addition to investing in sales and management, the relationship with its consumers must also be worked on. Therefore, investing in customer-focused strategies can be a determining factor for the growth of your business .

Therefore, the first lesson you should take away from this instagram database is that if you work in retail, you need to understand that the customer is the center of any action you take. Therefore, customer service must be focused on them. Want to know more about this?

Follow the complete reading and check out service tips to apply right away.

Happy reading!

CUSTOMER CENTRALITY: TIPS TO IMPROVE STORE SERVICE
Now that you understand the importance of focusing your service on the customer, we have put together some tips that can make a big difference for your business.

1. ALWAYS PUT YOURSELF IN THE CONSUMER’S SHOES:
With your business, no matter what product or service you offer, you need to put yourself in the shoes of someone who is buying. This is essential to understand whether all the purchasing processes and your service are good.

It often seems like a simple act to “provide good service,” but unfortunately, it’s not quite like that. It’s not enough to just be friendly. There are still countless reports of poor service these days, and with social media, this type of information can easily spread.

So, start by putting yourself in the customer's shoes and think about what are the points that make a difference to you in terms of customer service. This could be a more personalized approach with a focus on the customer, the inclusion of complementary products in your segment, quick payment, among others. Evaluate which ones are most important to you and apply them.

2. LEARN TO REINVENT YOURSELF:
Being open to change, allowing yourself to learn from your mistakes and always seeking creative solutions is one of the main distinguishing features of a good retailer. Furthermore, remember that the better the solution presented, the greater the customer's satisfaction and the greater the chances of them feeling loyal to your business.

In cases of errors, for example, to win over a customer , you need to be creative. If your company made a mistake, why not, in addition to solving the problem, offer a gift to ease the situation? A discount in the store can make all the difference.

3. BE CONVENIENT AND IMPROVE CUSTOMER EXPERIENCE:
When we talk about being convenient, we also talk about thinking about the exact moments to offer the best possible experience to the customer. After all, by improving the customer experience, it is possible to generate more sales and promote greater satisfaction and retention.

To do this, you can follow four important strategies:

Always anticipate customer needs: know the consumption trends in your segment;
Transform the sales experience: physical stores need to deliver an entertainment experience at the time of sale;
Create unexpected and surprising actions;
Don't let the customer get disappointed.
Still on the subject of customer experience, think that the best possible scenario is that you can take the customer in new directions, even better than they expected.