Do you have a presence on social networks? Ask your marketing team (or a good friend if you're the marketer) to conduct an audit of your social media accounts. Don't tell them what you're looking for; Simply tell them to read their timelines and compile a list of words that come to mind. Bonus points if you can do this with multiple people or groups of people; Think of it as the focus group phase of a marketing campaign.
But it's about you, so I hope you have a thick skin, just sri lanka telemarketing data in case. Leverage Internal Resources When we say this, we're usually referring to your employees, company assets, etc. This time it means more than that. Your resources include yourself, your inner circle of founders, investors, employees, product designs, existing online presence, the PR you've sent out in the lead-up to launch, and almost everything else related to your company. Pay special attention to your EVP.
What do you offer employees when they join?, such as plan k and health coverage, but also the intangibles, such as office culture and work-life balance. It will give you a lot of information about your brand's personality. Ask your closest circle if you are unsure about any of these aspects. What attracted them to your company? What has made you stay despite the ups and downs of seed funding rounds and late-night code sprints? Product Personality Matters Too Describe your product as if it were a friend you were describing to another friend to see if they would like to go on a date.