People-to-People (P2P): The Humanity of Brands

[sumaiyakhatun26]

The current trend in communication is P2P (people-to-people), which is becoming the main model of interaction between brands and customers. It is about abandoning impersonal brands with logos, which no longer have such a strong influence. Instead, it is important to show the people behind your brand: the team, emotions, problems and achievements. People do not remember logos, but people, their emotions and authenticity.

The humanity of brands

Research shows that 38% of customers feel more loyal to brands if their leaders are iran consumer email list open to the public. More than 30% say it encourages them to buy. Therefore, it is worth showing more of your team: from the owners to the employees who directly make the products or provide the services. For example, it could be the seamstress who creates clothes for your brand, or the workers in the factory where the products are made.

People-to-People (Р2Р)

Research

People want to see real, authentic stories that are the work of a whole team. This creates an emotional connection between the brand and customers, which can ultimately convert into real sales. The brand becomes closer to people, and this helps to stand out from the competition.