7 types of AI in CDP eSputnik

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Of course, there are those who consider artificial intelligence a threat. Fortunately, we have not yet encountered negative consequences, but we are aware of the potential risks. During our training, we studied deepfakes, voice simulations, and content generation technologies, as there are known cases of fraud using AI in the financial sector.

Whether artificial intelligence is an opportunity, a threat, or just a fad is up to each individual. It’s important to stay informed, understand how these technologies work, and use them to improve your business.
How new AI algorithms are increasing the effectiveness of marketing campaigns


At the AI ​​Case Day conference , Oleksiy Danchenko , COO and co-founder of italy consumer email list omnichannel CDP eSputnik, spoke about how new algorithms are increasing the effectiveness of marketing campaigns.


In the field of artificial intelligence (AI), two main areas of use can be distinguished: generative AI and predictive AI.

Generative AI helps create content—text, images, and other media.
Predictive AI is used to predict future actions or events, helping to understand what might happen next.
While the two areas have different applications, they are closely related. Generative AI essentially predicts the next word in a sentence or pixel in an image to create coherent content. So, at its core is also predictability—the likelihood of what element should come next.