Goal setting first. Goals in SMM.
Posted: Sat Dec 21, 2024 4:54 am
In the previous article, I told you what you need to be guided by when choosing an executor (SMM specialist), but if you do not have a clear goal, what you need social networks for, all your actions are meaningless. Answer one question - what do you need a group for?
Aksi Marsovich
Intergalactic expert
Why do you need a group?
If you answer “to increase sales,” I can guarantee that in 3-5 months you will be disappointed, you will blame your performers for incompetence and start looking for new ones, and having found them, but not having changed the goal, the result will be the same.
If the goal is abstract, then the result will not latest phone number database be obvious. Therefore, the first thing you should do is set a clear, measurable goal. At the same time, you need to remember that social networks are not suitable for everyone, I am talking about running a group now. Targeted advertising in social networks is suitable for almost everyone in the b2c segment, excluding goods and services for which there are advertising restrictions by law.
But let's get back to running groups.
Clients often contact us with a request to run a Facebook group for sales purposes, citing the fact that their audience is wealthy, intelligent, and educated there. Sometimes clients even manage to convince sales managers and such a project comes to us for work. I will say right away that there are few results from such work. Rather, almost none. Why? Facebook does not work as well in Siberia as, for example, in the European part of Russia. Firstly, because it is not as popular beyond the Urals, secondly, the audience there is ORDINARY, no more special than on VKontakte, and thirdly, well, this entire small audience does not need your super expensive beautiful furniture. Therefore, dear customers! Trust the opinion of professionals, let the contractor advise you on which platforms to choose for your brand, do not impose your vision on him.
Why does each of us come online (as an ordinary person, not as part of our company)? To relax, to gain new knowledge, to see what's new with friends, to chat. And only as a last resort, in passing, if you like the ad, to look at the offered goods or services. Note! Do not buy right away, but just get acquainted. No one has canceled the touchpoints: to get an application from a client (not only a lead, but, for example, a question about a product), you need either a sparkling offer or a constant reminder. Currently, the offer is so great and diverse that network users practically do not join commercial groups anymore, only if the offer is relevant at the moment, and after the need is satisfied, they leave the group without regret (if the need is one-time). It also happens that applications come from users who are not even in the group. Due to the large flow of commercial information, social network developers networks come up with various filters and “Smart feeds” that limit content based on preferences, and the likelihood that your commercial group, even if the user has joined it, will be reflected in his feed is negligible, and this threatens to reduce your reach.
Aksi Marsovich
Intergalactic expert
Why do you need a group?
If you answer “to increase sales,” I can guarantee that in 3-5 months you will be disappointed, you will blame your performers for incompetence and start looking for new ones, and having found them, but not having changed the goal, the result will be the same.
If the goal is abstract, then the result will not latest phone number database be obvious. Therefore, the first thing you should do is set a clear, measurable goal. At the same time, you need to remember that social networks are not suitable for everyone, I am talking about running a group now. Targeted advertising in social networks is suitable for almost everyone in the b2c segment, excluding goods and services for which there are advertising restrictions by law.
But let's get back to running groups.
Clients often contact us with a request to run a Facebook group for sales purposes, citing the fact that their audience is wealthy, intelligent, and educated there. Sometimes clients even manage to convince sales managers and such a project comes to us for work. I will say right away that there are few results from such work. Rather, almost none. Why? Facebook does not work as well in Siberia as, for example, in the European part of Russia. Firstly, because it is not as popular beyond the Urals, secondly, the audience there is ORDINARY, no more special than on VKontakte, and thirdly, well, this entire small audience does not need your super expensive beautiful furniture. Therefore, dear customers! Trust the opinion of professionals, let the contractor advise you on which platforms to choose for your brand, do not impose your vision on him.
Why does each of us come online (as an ordinary person, not as part of our company)? To relax, to gain new knowledge, to see what's new with friends, to chat. And only as a last resort, in passing, if you like the ad, to look at the offered goods or services. Note! Do not buy right away, but just get acquainted. No one has canceled the touchpoints: to get an application from a client (not only a lead, but, for example, a question about a product), you need either a sparkling offer or a constant reminder. Currently, the offer is so great and diverse that network users practically do not join commercial groups anymore, only if the offer is relevant at the moment, and after the need is satisfied, they leave the group without regret (if the need is one-time). It also happens that applications come from users who are not even in the group. Due to the large flow of commercial information, social network developers networks come up with various filters and “Smart feeds” that limit content based on preferences, and the likelihood that your commercial group, even if the user has joined it, will be reflected in his feed is negligible, and this threatens to reduce your reach.