Integration of offline and online activities

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Using Vertex AI
Learn about the capabilities of Vertex AI , a native Google Cloud ecosystem that allows you to quickly load, analyze data, and activate advertising campaigns based on the value of each customer.


Combine your offline activity with online data and let machine learning identify which customers bring the most value, using all the data available. Don’t rely on standard methods alone—let the machine help you optimize your processes.

Propensity Modeling with Instant BQML
Propensity Modeling with Instant BQML

Use propensity modeling — fast data loading through BigQuery Machine Learning projects korea consumer email list to predict conversions. For example, in a project for client Heben Grossery, you can predict conversions using modeling.

Propensity Modeling with Instant BQML

The modeling process depends on your technology stack. If it’s part of the Google ecosystem, you can build a fully integrated project from scratch to predict and convert users for future ad campaigns.