By stills, we’re referring to cinema-graphs, a that brings photographs to life by manipulating them for video content. This brings together visuals in a creative way. These can be used in all sorts of marketing communication. On the other hand, there is the ongoing trend of animated videos. These are being used by brands both internally and externally. Animations can help in explaining concepts and representing brands.
Shoppable Videos
Leaving perhaps the biggest and best trend for last, shoppable video content is the number one trend to watch. Brands are creating lifestyle content clips that seamlessly include products that can be shopped with a click of a button. It presents a new way to reach customers and allow them to shop with ease.
A production assistant, often referred to as a PA, is a member of a video production crew and is a title used for a person who is responsible for various aspects of a production.
If you are new to the video production industry, then the role of PA offers an opportunity for you to work closely with an experienced crew and learn about the ins and outs of video production processes. A PA takes on duties in almost all video production departments and is usually responsible for organizing aspects of the production that keep it running smoothly.
What is great about this role is that you will certainly gain experience working with a variety of production personnel, from the lighting crew and camera operators to the director.
Camera Operator/ Assistant Camera Operator
Camera operators are responsible for operating a variety of technical equipment on set - from cameras to mobile mountings and cranes.
Camera operators are, of course, vital to the email lists australia filming process. As a camera operator, you are tasked with executing the creative vision of the director through technical know-how and visual mastery.
Camera operators also work with assistants who position and place the equipment and monitor all elements of the camera crew, from lighting and rigs to camera settings and set.
If you are new to the video production industry and have set your sights on being a camera operator, you will probably begin your journey as an assistant camera operator. There are plenty of jobs available within this field as camera assistants usually work in large teams, with some members of the team working on camera settings and focus, with others working on set and lighting etc. This means that there will always be jobs available in this sector.
Director
A video or film director has control over a video or film's artistic aspects and brings a screenplay to life through visuals. A director also guides the technical crew as well as actors in order to fulfill their storytelling vision.
A director of a video production manages the entire crew, actors and personnel in order to achieve a particular storytelling vision. If you are looking to achieve a role as a director, a great place to begin is to invest in digital video production education.
Video Trends Mark the Future
There you have it, the low down on the video production industry and the trends that are set to shape its future. As a marketer, the goal of getting on board as an early adopter can see you leading with a competitive advantage with results that speak for themselves.