Email automation can also help you achieve seamless patient onboarding. All you need to do in the initial configuration is to set up triggers for sending specific emails. For example, filling out a form on your website. See the image below: Email Marketing Automation Workflow Additionally, in addition to in-person visits, you can continue to interact with patients via email. Even though a client may not need to return (because they have recovered), they can refer a friend or loved one who needs your services.
Finally, email is cost-effective. DMA shows teacher data that for every $1 you invest in email marketing, you can get up to $1 in return. Effective List Building Strategies for Healthcare Professionals Implementing a strong healthcare email marketing strategy starts with an email list – a collection of email addresses that you will interact with. These usually come from people who have opted in to receive your emails. Here's how to build an email list: Capture emails at the first patient appointment An effective way to capture email addresses is at patients' first appointments, especially those who show up in person.
Ask for their email address, among other information you need. Be sure to disclose that this email will be used to send appointment reminders and share other helpful information. If you want to make it more convenient, you can go digital. Have patients scan a QR code to access your opt-in form and enter their details. Here's an example of your form: Oak Street Health Patient Appointment Request Form Source Keep in mind the email marketing guidelines (which we'll discuss later) and obtain explicit consent by adding a checkbox to the form.