How to earn more by selling on credit this Christmas

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It's December and, for many, this is considered the favorite time of the year. When it comes to sales, this is a period considered even more satisfying for our customers, retailers and entrepreneurs. Therefore, we need to talk about it: CHRISTMAS.

I always like to remember that the arrival of December and the increase in the flow of customers circulating in stores create the perfect environment to boost credit sales .

In addition to the time being right for buying gifts, it is important to take advantage of the fact that some consumers have received part of their 13th salary and now have even more purchasing power.

So, is there a better time for your store to offer the option to buy on credit?

With credit cards increasingly popular everywhere , we can't help but talk about the benefits of investing in good sales strategies to earn more by selling at Christmas. And the good news is that we're going to help you with some very useful tips in this article.

What do you think of this idea? Continue reading and learn everything you need to know. Happy reading!

A year-end with many expectations is coming
According to the National Confederation of Retail Managers (CNDL) and the Credit Protection Service (SPC), retail should benefit greatly from the Christmas holidays and also from the progress of the COVID-19 vaccination campaign. The good news is that these agencies expect more than R$68 billion to be injected into the economy this year.

10 Tips to earn more with credit at Christmas
1. Do a good credit analysis:
Regardless of the time of year, this is a point that should always lawyer database be taken into account. Every time you make a sale, carefully analyze the customer's financial situation and check whether the credit you are giving is in line with the consumer's purchasing power.

2. Have a good customer registry:
Furthermore, having a complete file with customer data is an excellent way to create a good connection and a clear channel with your consumers. Therefore, invest in registration.

3, Make exclusive promotions on the booklet:
What do you think about the idea of ​​taking advantage of Christmas to encourage your customers to buy on credit? A great way to do this is to offer new sales methods , such as exclusive promotions on the installment plan. This type of offer makes customers think twice before using their credit card.

To make the best choice for your credit, check out our tips by watching this video:
YouTube video
4. Explore payment via PIX:
Just knowing that payment will be practically instantaneous, happening in up to 10 seconds, we can already see the advantages for the store, right? However, there are other benefits to be gained with the arrival of PIX, such as fewer bills, shorter lines in physical stores, the possibility of paying remotely and greater ease when collecting payments as well.

Furthermore, if it is combined with digital credit, it is possible to make agreements directly from your cell phone, provide installment details to customers directly through an app and send notifications. Another interesting tip is to pay attention to how the Digital Wallet works.

5. Select the delivery sales option:
Especially during the pandemic, we realized the importance of adapting and offering the possibility of remote sales, via delivery. The truth is that this market has grown a lot and nowadays many consumers have adapted to this style of shopping. Therefore, investing in delivery is an excellent way to sell more.

6. Consult credit protection agencies:
Never forget to check the defaulters' registry of organizations such as SPC Brasil, Serasa or SCPC when approving a sale through credit.

7. Be very careful when accepting checks:
During the Christmas season, you can never be too careful. Therefore, even if you sell on credit, you can still offer the option for customers to pay for their purchases by check, but be careful.

8. Carefully check the customer's identity:
Don't let the big end-of-year rush let you miss important points during the sale, such as the customer's identity. Documentation is simply essential.

9. Have very clear and visible rules in the store:
Remember: every sale on credit is a transaction of trust. Therefore, the rules must be clearly explained in a visible place at your point of sale.

10. Seek help from technology:
Especially during this period when business tends to be higher, any help is welcome. Study the tools available on the market that can help you plan and manage your own credit account.