Email Marketing: What is it? 10 best platforms

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Email marketing platforms are effective bridges of communication between companies and their customers. Email marketing or emailing is defined as a digital communication strategy where one of these platforms is involved. If you want to know how these tools can help your business, keep reading.

Benefits of email marketing to promote your business
Email marketing allows you to communicate frequently with your customers. The possibilities for promotion, collaboration and sales that an email marketing software provides you with are immense.

Creating newsletters and bulletins
By using newsletters and subscriptions, you can increase the value student database by your brand. Keep your prospects engaged with a well-established marketing strategy.

Database control
Without having to send an email to each subscriber, you can run optimized campaigns across your entire database. Tasks such as personalization, segmentation, and automation are simple processes with an email marketing tool. Always remember to keep your databases updated to improve open rates.

Promotion of products and services
You can create a personalized promotion or offer based on your customer's profile. Using retargeting functions, you can recover users who have not taken advantage of the offer and users who have visited your website a while ago but have not purchased. With these tools, you can transform leads into sales.

Analyze the effectiveness of campaigns
Email marketing platforms can give you information about open rates, bounce rates, or unsubscribe rates.

Along with other variables such as CTR, they allow you to know your percentage of effectiveness. In addition, you can do A/B testing. If you don't know what it is, you can consult our article on A/B testing and what it is used for.

Setting up an email based on a specific category
Categorize emails according to whether they are a welcome email for new subscribers, a recruitment email to attract an audience, or a loyalty email to consolidate their loyalty. Even the cart loss email, dedicated to forgetful prospects. With all these categories you can know the exact point where your marketing strategy fails and you can optimize your resources.

Top email marketing platforms with their pros and cons
1) MailChimp
This is one of the most famous and used email platforms on the market.

Advantages:

Free version up to 2000 subscribers.
Offers the option of A/B testing
Reports on complex monitoring processes: open rate, bounce rate and CTR.
High customization of the database.
Simple templates and intuitive interface for professional finishes.
Integration with tools like WordPress, Wix, Squarespace, CRM, etc.
Disadvantages

Language limitations; platform only available in English.
High paid subscription rate.
Basic automation resources.
2) Easymailing
An excellent option for email marketing campaigns of Spanish origin.

Advantages of Easymailing

Custom templates and intuitive interface. Professional results and easy handling even without experience.
24-hour advice in Spanish.
Simple and fully configurable client and form management.
Advanced campaign segmentations and optimized delivery rate.
Compliance with GDPR regulations and greater security for the user.
Disadvantages of Easymailing

Free plan up to 250 subscribers and with limited emails
Tool restrictions; Newsletter extensions
Less user management features than other platforms.
3) Constant Contact
Email marketing platform since 1995 with solid support and multiple functionalities.