Content Marketing in a Storm: How to Move Forward When Resources Are Scarce

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Many people write about content marketing and promote this area of ​​promotion, but in most cases such content is created by service providers themselves. In this article, we will try to look at content marketing from the perspective of small and medium-sized businesses and consider the question "What to do when there is no money for content and you cannot attract the right person to the staff" .

Why quality content is more important than quantity
Let's start with what content marketing can give you:

reach and recognition on guest sites;
links to promote your site;
customer traffic (under certain conditions).
My recommendation: don't work on content unless you're willing to philippines customer email list spend money or time, because the internet is littered with bullshit articles that no one needs and are just informational noise.

An article should be useful and created by a person who understands what he or she is writing about. That's why I prefer full-time copywriters over contractors and freelancers. Why? Because freelancers' articles are rewrites from the first page of Google, or at best, translations of English-language articles.

In contrast, a full-time employee will be able to immerse themselves in your company's topic in 2-3 months and receive information directly from practitioners and experts in order to professionally transform it into useful content.