Ways to combat black PR

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At the beginning, it is important to consider what tools have been used to compromise your company. Protection against black PR consists of defining an effective strategy aimed at leveling the negative and improving the brand image on the Internet. The most effective methods for combating such tactics and dishonest competitors are listed below.

Working with online reviews
It is necessary to constantly keep your finger on the pulse and monitor the negative reaction. Only fresh claims should be processed. If you start responding to a review from an archived bahamas mobile phone numbers database dissatisfied client, there is a risk of raising it up in the search results. When writing, try to operate with facts, not abstractions, you need to try to enter into a dialogue with the author, because this is the only way to understand whether this is a real buyer or a fake. You can contact the portal administration with a request that the slander be removed by the moderator. It is necessary to keep in mind that some sites have a paid service for this.

Never resort to personal attacks, in any situation you must remain a cold expert. The target audience always reads the answers of the official representative of the brand, and the more professional they are, the more positive the company's image is formed.

It is also necessary to conduct a competent personnel policy. It is quite possible that fake reviews are not left by competitors, but by dissatisfied former employees. In this case, you need to ask employees to publish positive reviews and provide facts that will help refute the lie.

Working with the media
To do this, you need to have a strong team of professionals who can develop an image content strategy in a positive way, as well as competently select trusted thematic platforms for publishing material. The main emphasis should be on real facts, with the help of which it will be possible to refute negative information. In no case should they be embellished. This will only lead to the fact that attacks on the company will continue, and its image will fall even more. The main task is to displace negativity from the first pages of search results and fill them with positive publications.