Find relevant and authentic influencers for partnerships

[fomayof928@mowline]

According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of cyprus b2b leads respondents say influencer marketing is an essential piece of their social strategy. And this trend is likely to continue.

Social listening can help you unearth relevant influencers to partner with. This was particularly helpful for software company Goally. Including stories of real parents and families using their products is a vital part of their social content strategy—especially on TikTok. By using Sprout’s Social Listening solution, Goally’s social team connected with relevant influencers who had a major impact on their growth.

As Goally’s Marketing Manager Kaelyn Brooks told Sprout, “During our first few influencer initiatives on TikTok, we saw the number of users on our website with intent to buy increase by about 4%.”

Listening even helped them find an influencer who connected them with an entire pool of other relevant influencers and creators.

Apply it: Half of marketers say they choose influencers who are already genuine fans of their product, according to the same Q3 2023 Sprout Pulse Survey. Social listening can help you uncover influencers who already love your products to create authentic partnerships.

Use the Messages tab in Sprout’s Social Listening interface to find relevant messages. Sort messages by the follower count of the publisher or engagements to easily find top influencers to partner and engage with.

Goally uses Sprout Social Listening to find smaller creators organically, and invites them to join their affiliate program. “It’s also helpful to make sure we’re engaging and commenting on the popular posts for brand awareness in general,” Kaelyn tells us.