Methods of Marketing Analysis in Tourism
Posted: Thu Jan 23, 2025 9:16 am
The marketing information analysis system is a set of effective methods for analyzing marketing information and marketing tasks. This system is widely used in many enterprises of different sizes - from holdings to small firms.
The mandatory components of the marketing information analysis system are a statistical bank and a model bank.
Statistical bank
The statistical bank includes the most pakistan mobile phone numbers database advanced mechanisms of statistical processing of information, allowing to fully characterize the interrelations of elements of the available data set, to assess the degree of their statistical reliability. The methods of statistical processing of information include:
correlation analysis;
regression analysis;
factor analysis;
discriminant analysis;
cluster analysis;
time series analysis.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153357
Model bank
The model bank unites mathematical models that enable market participants to develop an optimal marketing strategy. Any model includes related indicators that describe an existing process. This includes product implementation models, promotion channel search models. They allow you to predict what certain actions will lead to, or choose the best option:
What happens if the price of a product increases by 5% and promotion costs by 25%?
What factors will have the greatest influence on consumers to choose my product?
In which market will the company's offer be most in demand and what is the level of competition there?
Most of the developed models are used by management to solve such problems as determining zones for conducting trade activities and forming a sales plan, choosing regions for opening sales offices, and others.
Methods of Marketing Analysis in Tourism
Using these models, management can address important questions:
Which option is better: lowering current prices or entering a new market.
Where should a point of sale be opened?
Regression analysis also allows us to clarify important points:
What impact will a reduction in advertising costs have on sales volume?
What will be the price level in the next period?
How tourist activity depends on the amount of funds allocated for tourism development.
Key questions in variation analysis:
Does sales growth depend on the set of services included in the product?
Does the content of the commercial evoke a response?
Is there a connection between the level of sales and the chosen distribution channel?
In discriminant analysis:
This allows us to determine the type of vacation for tourists – extreme or comfortable.
What criteria are most important for assessing the success of a manager?
In factor analysis:
Is it possible to combine various factors that are of great importance to buyers of tourism products?
What characteristics can be given to different tours taking into account these factors?
In cluster analysis:
Is it possible to segment tourists based on their holiday preferences?
Are there separate categories of readers?
In multidimensional scaling:
How does the tourism product meet the tourist's expectations?
What do people write about a travel agency in reviews?
How has customer perception of information about tourism products changed over a certain period of time?
In order for the information obtained to begin to produce results, it is first necessary to analyze the collected data. As a rule, the preliminary stages of analysis are editing, coding and tabulation of data.
The mandatory components of the marketing information analysis system are a statistical bank and a model bank.
Statistical bank
The statistical bank includes the most pakistan mobile phone numbers database advanced mechanisms of statistical processing of information, allowing to fully characterize the interrelations of elements of the available data set, to assess the degree of their statistical reliability. The methods of statistical processing of information include:
correlation analysis;
regression analysis;
factor analysis;
discriminant analysis;
cluster analysis;
time series analysis.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153357
Model bank
The model bank unites mathematical models that enable market participants to develop an optimal marketing strategy. Any model includes related indicators that describe an existing process. This includes product implementation models, promotion channel search models. They allow you to predict what certain actions will lead to, or choose the best option:
What happens if the price of a product increases by 5% and promotion costs by 25%?
What factors will have the greatest influence on consumers to choose my product?
In which market will the company's offer be most in demand and what is the level of competition there?
Most of the developed models are used by management to solve such problems as determining zones for conducting trade activities and forming a sales plan, choosing regions for opening sales offices, and others.
Methods of Marketing Analysis in Tourism
Using these models, management can address important questions:
Which option is better: lowering current prices or entering a new market.
Where should a point of sale be opened?
Regression analysis also allows us to clarify important points:
What impact will a reduction in advertising costs have on sales volume?
What will be the price level in the next period?
How tourist activity depends on the amount of funds allocated for tourism development.
Key questions in variation analysis:
Does sales growth depend on the set of services included in the product?
Does the content of the commercial evoke a response?
Is there a connection between the level of sales and the chosen distribution channel?
In discriminant analysis:
This allows us to determine the type of vacation for tourists – extreme or comfortable.
What criteria are most important for assessing the success of a manager?
In factor analysis:
Is it possible to combine various factors that are of great importance to buyers of tourism products?
What characteristics can be given to different tours taking into account these factors?
In cluster analysis:
Is it possible to segment tourists based on their holiday preferences?
Are there separate categories of readers?
In multidimensional scaling:
How does the tourism product meet the tourist's expectations?
What do people write about a travel agency in reviews?
How has customer perception of information about tourism products changed over a certain period of time?
In order for the information obtained to begin to produce results, it is first necessary to analyze the collected data. As a rule, the preliminary stages of analysis are editing, coding and tabulation of data.