How do I find my PAI and PCI?

[Ehsanuls55]

A little exercise for you; following the above theory, define:

1) Your DPI, which must contain at least:

3 static data
1 dynamic data
2) Your PCI, with the same data.

Ask yourself the questions and dig deeper:

Which companies might this be most relevant to?
Because?
In these companies, who should be my contact(s)?
How to Find Data on Your KPIs and PAIs – LinkedIn Sales Navigator :

Screen caption:

Sales Navigator is the preferred tool for ultra-qualitative lead and account segmentation. The Sales pr directors email list Navigator homepage is divided into 4 sections:

and – Access to the database of prospects and accounts: this is where you can have fun with the battery of filters at your disposal to guide your IAP and ICP.

. Alerts: Sales Navigator features an intelligent news engine, allowing you to follow the latest alerts about your accounts & prospects: hiring, job changes, news…etc.

. Customer portfolio: you can introduce your existing customers and benefit from two considerable advantages
Exclude your existing accounts from the PAI search to prevent them from appearing on the list again
Follow the news of your existing accounts to look for a possible upsell if the signals are promising
. People: This feature is still in its infancy, but it shows a lot of promise. It gives you information about your people, and it identifies prospects for you to go after. When you're on a company's page, you can also ask it to show you the people that match you, only at that company.

. Priority accounts: Here we return to the beginning of the ABM strategy, having a few accounts that interest you and that you monitor daily in addition to your prospecting sequences.

Expert advice

Keep in mind that LinkedIn's goal is to provide you with top-quality information so you can generate business. So the more information you give it, the more you can boost your accounts, prospects, and news relevant to your prospecting. Sales Navigator's vision is also to act as a pre-CRM, and we'll see later that you can add notes about accounts or prospects, log tasks or calls...etc.