- Linus Pauling, Nobel Prize Winner Step #: Use your cleverness to program. A mistake that is often made is writing several articles on the same topic and publishing them one after another. As a writer, I understand it perfectly. If I have to write eight articles on the same topic, I prefer to do them all at once to save time on research and write while the topic is fresh in my mind. Also, if I group those blog articles into a content anchor, I need them all at once anyway.
But this has some drawbacks from an editorial azerbaijan phone number database point of view: Your audience can tune you out. If all your blog content is about Twitter for two months, people who want SEO tips might stop engaging with your content. The content becomes obsolete. published content. If you publish all eight articles quickly, you won't have fresh content on that topic for a long time, which can negatively affect SEO. An alternative approach is to "decouple" the due and publication dates.
For example, let's say you need eight articles about social media advertising. Instead of assigning all eight articles simultaneously and publishing them as they are ready, publish them every two weeks for the next few months. This way, the writer can group their related tasks, but you also have a constant flow of new articles to use over time. When I schedule an editorial calendar, I try to think in terms of my conversion funnels. If I have four funnels and publish two articles per week, I need one article for each funnel every two weeks.