Regulations. While Apple Wants To Keep Its

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This Means That If Any Iphone Or Ipad User Chooses Not To Do So, Their Digital Tracking Will Not Be Shared With Advertisers. In Turn, Platforms Like Instagram And , Which Rely On This Data For Their Advertising Platforms, Could Lose A Lot Of Money. At The Same Time, Small Brands That Use Their Services For Advertising Are Unable To See A Clear Picture Of How Their Campaigns Are Working.

And This Is Just One Example Of The Clash Between The Digital band data Marketing Industry And Data Privacy Customer Base Happy—those Who Buy New Smartphones And Tablets—other Advertisers Find Themselves At A Direct Disadvantage. Additionally, Search Giant Google Has Just Announced That It Will Phase Out Third-party Cookies In Its Chrome Browser By The End Of This Means It Will Be Harder Than Ever For Brands To Accurately Track Users Using Current Methodologies.

.the Limits Of Digital Marketingall These Major Changes Amount To One Aspect: The General Evolution Of Marketing Towards The Individual And Substantially Greater Dependence. Simply Put, The Limits Of Digital Marketing Will Have To Shift From Relying On Data And Tracking To Better Overall Messaging From Many As A Whole. Where It Was Once Easy To Target Content To Very Specific Groups, We Are Moving Back To An Era Of Advertising Where Creatives They Need To Have A Broader Focus.