Also study your organic

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And again, once you set up tracking, the Moz Pro rank tracker will tell you exactly which keywords are losing rankings. You can compare your current positions to what you had when we first started recording any particular keyword. So now that you have a list of articles that are losing rankings, what to do with those? Is this something that can be saved? First of all, figure out if this is something worth saving. There will always be rankings that you can just let go of.


These include old news or press releases, articles that stand no email lists uk chance of converting readers into buyers, expired product reviews or listicles, etc. Update the content If it looks like a page that is ranked for something with transactional potential, think about whether you should update that content to align it better to those keywords as well as relevant contextual CTAs. Maybe there’s a new video you created after writing that article, so now you can add it there.




competitors to see where they might be better. You can use IMN’s Side-by-Side Tool to see the content of pages that gained rankings that you lost. The tool will compare various important on-page elements like titles, subheadings, keyword usage, etc. This will give you lots of clues about what needs to be expanded, added to, and improved. SE