es and blogs) – It’s easy to neglect content creation when thinking of your russian email address marketing budget, but creating great content is a critical part of the overall picture.
2. Find Out Where Your Target Audience Spends Time Online
To optimize your budget, the first step is getting to know your customers better and understanding where they spend time online. This way, you can direct your resources to the appropriate places and maximize the return on your spending. The results of this kind of investigation often surprise marketers, as they might have assumptions as to where their ideal customer is active.
For example, if your company puts a lot of the digital marketing budget to leverage the power of LinkedIn, only to learn that most of your customers spend most
of their time on Facebook, that's not an efficient use of marketing dollars.
By using analytics (like GA4) and advanced metrics, your marketing team can track where your target audience spends its time, how long they stay, and what causes them to leave. To gather this information it's necessary to create a persona of your ideal customer, so you know what you are looking for.