Remember, your brand mustn’t be the highlight here, but the relationship it builds and how to download free usa email database make users feel like they’re a real part of what’s being created, not just waiting for the creation to be ready for their like (or dislike, in some cases). If your brand is looking to create a really engaged community and establish a direct communication channel w Instagram Is Taking (Another) Step To Become A TikTok Clone By Making Every Video A Reel Diana Salazar Diana Salazar Jul 7, 22 | 4 min read ✓ Human crafted content Updated: July 25, 2022 every video a reel Need content for your business? Find top writers on WriterAccess! Try for free Yes, that’s exactly what you read! Meta confirmed to Gizmodo that they are testing out a version where all video content is posted as a reel.
This, among other implications, means eliminating the possibility of sharing a video only with your followers. Instagram explains that the change is part of its efforts to “simplify and improve the video experience on Instagram”. If this is true, what do users think about this change, and might it impact their audiences? Isn’t this just another way to copy TikTok? In this article, we tell you the details behind this test and what it implies for marketers and brands. What is changing? For some time, most Instagram users could upload a video and then the app would ask them if they wanted to share their content as a post or a reel.