This loss of income and opportunities has been happening for years, however, this year 2024 takes on special importance. You must define a digital communication strategy and invest resources in online marketing .
Why? What is digital taiwan whatsapp number communication? What are its benefits? At Bloo Media we want to answer these questions in a year where communication through screens has become the main means of communication between people.
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What is digital communication?
Digital communication is a form of communication focused on the digital environment, a form of communication in which new technologies are used. In other words, it is the way of communicating in which different online channels are used.
This form of communication is widely used today by companies around the world because it allows, among other things, constant interaction with their audiences.
Importance of digital communication for companies in 2024
For years now, digital communication has become the vertical axis of companies . There are few that have not yet signed up to the digital transformation, although we can still find them. And we can also find those that participate in the digital environment, but with moderation and timidity.
Why is it so important to change this? Why is digital communication important for companies in 2024?
Last year, 2020, was a turning point for many things, one of them being communication. The emergence of COVID-19 changed our lives and also the way we communicate and interact. This global event caused technology and communication to advance by leaps and bounds, influencing the digital transformation processes of companies.
This is because many companies that had planned digital transformation in the medium to long term had to speed up the process to respond to the new context in which we found ourselves. A context in which digital communication by the public accelerated and in which traditional communications ceased to exist as a result of confinement.
But that's not all, the public also stopped consuming in the way it used to. The most traditional ways of attracting customers and sales became obsolete and any company had to do it through the Internet if it wanted to survive.
One year later, the challenge for companies continues. And not only the challenge of digitalisation, but also of understanding how online channels work and the language and needs of the audience. Why? So that companies can sell their products or services over the internet.