Study a point of comparison
It can be a group of competitors, an industry or some relevant japan business email list metrics. In any case, after understanding what you need to improve, you need another step, the next one: understanding what the reference universe is . In order to isolate a series of norms to use as a comparison.
Aim for ideal performance
The study of comparison has a goal: to identify parameters, that is, KPIs (key performance indicators) of comparison. Only by addressing this sector or area that you want to improve can you identify the points that will allow you to establish the necessary stakes for your continuous improvement. According to Wikipedia , KPIs must be objective, understandable, inexpensive, representative of a process.
Analyze the values and improve as necessary
The phase in which you put the data obtained to good use . But first the numbers must be analyzed and interpreted. In these cases, if you work in the web marketing sector, it can be useful to use Looker Studio .
data study google analytics
This tool, in fact, allows you to activate a dashboard for monitoring data that is always updated and easy to verify over time. Based on these numbers, filters are activated that you can adjust in order to activate clear comparisons. And arrive at useful conclusions to understand how, where and why to operate.