These are just some of the concepts to keep in mind to make email marketing an excellent form of communication, regardless of the type of business or company.
In digital marketing , email is one of the main ways to establish contact with a previously obtained base. Whether to promote special content such as ebooks, whitepapers, infographics, as well as to publicize events, webinars, send newsletters, articles, among other things.
To help you better understand this tool, we will explain phone number lookup philippines how to do email marketing, step by step, to gain customer loyalty, accelerate business growth, launch new products and promote promotions. But first, check out some interesting facts about email marketing.
smart email marketing guide
Did you know that…
Email marketing is currently the digital medium with the highest return on investment (ROI), that is, $40.56 per dollar invested. The trend is for this return to continue in the coming years, driven mainly by the growth of e-commerce (Return Path, 2013).
Eight out of ten companies use email marketing campaigns (Marketing 360, 2011).
35% of companies use email marketing as their main direct marketing tool. For 28%, it is the direct marketing tool with the best performance and the easiest to measure (Direct Partners, 2008).
A personalized subject increases email viewability by up to 39%. Mentioning the expiration date in the subject line also increases this rate by 39% (Email Evolution Conference 2010).
According to Mailify, email marketing is 40 times more efficient than Facebook and Twitter combined, clicks are higher and it surpasses these social networks in terms of reach.