Responsive or Adaptive Web Design: How to Make the Decision?

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Important business decisions deserve to be thought through with a cool head; as is often the case with SEO strategies, it is essential to consider metrics to measure SEO or analytics to get an idea of ​​what your audience is like , where they browse from, what they like, what their needs are and similar things, so that you can define your audience well and decide which web design is most favorable for you.

In addition, you should include in this evaluation whether you are going to create a new website or if you have been in the market for some time, which would mean, in the first case for example, that using an Adaptive web design could solve your life for a while, since all the information you have can be grouped and adapted to a specific screen.

Of course, don't forget that this involves a large budget. Most websites opt for responsive web design, since if they are just starting out, they are very focused on fitting in with search engines, and this design is cheaper in terms of maintenance.

Some studies reveal that websites that are Adaptive designed have better loading speeds than Responsive designs, because even though Responsive designs only have to load one version of themselves to the search engine, it is also true that they have to download all the desktop content to screens as small and thin as those of a smartphone, greatly affecting the performance of the website.

If you already have a website with a Responsive web design, but you are thinking of making the jump to vp audit email list Adaptive, do not hesitate to take the risk, because you may achieve better results by prioritizing the user experience . After all, there are those who claim that Responsive design can be completely surpassed when a way is found to reduce the heavy maintenance that an Adaptive design entails. Have you already decided? Perhaps you are interested in knowing a little about being a Mobile First website, before making the decision.

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Time to choose: Responsive multi-device web design or adaptive web design for multiple versions
If your business style is based on simplicity and generality, then I recommend that you choose a Responsive web design, so that your company looks the same on any device.

Now, if you want to start reaching specific audiences, then Adaptive web design can make you stand out by creating multiple versions of your same website, and leaving on the table a personalized offer for each type of audience.

Considering how you want to impact your users and what type of traffic you hope to generate is essential when choosing one design or another, but remember that progressively improving your website should be a non-negotiable priority if you want to advance in this online world and be at the forefront of what search engines demand.

Many people believe that adapting their website design to Responsive or Adaptive is just an external aspect of the web, or that it must be done to meet Google's whims, but it goes beyond that; in fact, it goes so 'beyond' that it affects the quality and resolution of your images, SEO optimization against voice searches , traffic, among other things, which are summarized in search engine optimization or the popular SEO that you work so hard on daily.