Specify your purchasing process and order tracking
Posted: Sun Jan 26, 2025 4:39 am
A checkout process that is too long can cause your customers to abandon the purchase, so you want to make it as simple as possible. Detail in your briefing what you expect from the purchase flow so that the eCommerce design agency can implement the necessary functionalities.
One thing you can do to make the process easier is to enable the option to make purchases as a guest without having to create an account.
Don't forget to integrate tracking features into your shipping service, either. This can save you resources, as customers will be able to update and cancel their orders with ease. Plus, your customers will appreciate being able to see the status of their shipment.
Specify what support and after-sales service you will offer
Exceptional customer service is what distinguishes the best online stores. Detail in your online store brief what service and after-sales features you want to see in your online store.
Features like live chats and chatbots are a great way to give customers instant assistance and guide vp administration email list them through the purchasing process. Making your contact information visible is also crucial to offering good support.
Implement systems to stay in touch with your customers after they make their purchase to keep them engaged with your online store.
Balance expenses with expected benefits
Determining how much you want to sell and the size of your investment is crucial when creating a brief for an online store, as your budget will set limits on the scope of your store and the features you want to implement.
If your business is local, check state and industry sources to find out your audience's purchasing power. If your business is global, things get more difficult. You'll need to carefully research your competition and look for other sources of information.
Decide how you will build your online store and where you will host it
There are a variety of services where you can host and build your online store, and depending on which one you choose, the work the online store design agency needs to do is going to be a little different.
You can create an online store in Woocommerce or Magento from scratch, or create the online store in Shopify from ready-made templates, for example. The first option is much more expensive; in addition, choosing a service with templates opens the door to a world of plugins and integrations.
Design your marketing and promotion plan
Once your store is online, it's time to put all your energy into marketing to generate traffic and awareness for your brand.
This is one of the services that an online marketing agency can take care of , so make sure to include it in your eCommerce briefing.
In the beginning, you'll need to invest all of your earnings into advertising and marketing. The goal is to get to a point where attracting and converting a customer costs less than what you earn from the sale.
Execute your briefing and create a plan for your online store
A business plan will give you a roadmap and a plan for the first few months of your online store. A good business plan can convince investors that you are serious about your online store. You can use it to create your brief or vice versa.
Start with a small inventory and a few products. When you know which items sell better than others, you can make better decisions about growing your business and adding more products.
One thing you can do to make the process easier is to enable the option to make purchases as a guest without having to create an account.
Don't forget to integrate tracking features into your shipping service, either. This can save you resources, as customers will be able to update and cancel their orders with ease. Plus, your customers will appreciate being able to see the status of their shipment.
Specify what support and after-sales service you will offer
Exceptional customer service is what distinguishes the best online stores. Detail in your online store brief what service and after-sales features you want to see in your online store.
Features like live chats and chatbots are a great way to give customers instant assistance and guide vp administration email list them through the purchasing process. Making your contact information visible is also crucial to offering good support.
Implement systems to stay in touch with your customers after they make their purchase to keep them engaged with your online store.
Balance expenses with expected benefits
Determining how much you want to sell and the size of your investment is crucial when creating a brief for an online store, as your budget will set limits on the scope of your store and the features you want to implement.
If your business is local, check state and industry sources to find out your audience's purchasing power. If your business is global, things get more difficult. You'll need to carefully research your competition and look for other sources of information.
Decide how you will build your online store and where you will host it
There are a variety of services where you can host and build your online store, and depending on which one you choose, the work the online store design agency needs to do is going to be a little different.
You can create an online store in Woocommerce or Magento from scratch, or create the online store in Shopify from ready-made templates, for example. The first option is much more expensive; in addition, choosing a service with templates opens the door to a world of plugins and integrations.
Design your marketing and promotion plan
Once your store is online, it's time to put all your energy into marketing to generate traffic and awareness for your brand.
This is one of the services that an online marketing agency can take care of , so make sure to include it in your eCommerce briefing.
In the beginning, you'll need to invest all of your earnings into advertising and marketing. The goal is to get to a point where attracting and converting a customer costs less than what you earn from the sale.
Execute your briefing and create a plan for your online store
A business plan will give you a roadmap and a plan for the first few months of your online store. A good business plan can convince investors that you are serious about your online store. You can use it to create your brief or vice versa.
Start with a small inventory and a few products. When you know which items sell better than others, you can make better decisions about growing your business and adding more products.