The app increased its user base by 25% in only two years (remember that we are talking about millions of people). Nowadays, the app has already achieved 700 million. And what I love the most about Telegram’s growth and Telegram Premium is the story behind it. Telegram has never paid to advertise its apps. Their entire growth came from the old (but gold) method of personal recommendations. People invited their friends to join the app and, one by one, they decided to become a part of it.
Does it bring you a sense of community? For me, it does. Telegram was capable of building french email address list its own brand community, by only delivering a good and helpful service. Going further, one of the reasons why Telegram has launched the Premium version, was because many users have expressed their desire to support their team – they wanted to support Telegram’s continued development and were willing to pay for more features. Again, I can’t describe this movement with other words than a strong sense of brand community.
What can the Telegram Premium mean for your Marketing strategy? This is all great. But how can you – as a marketer – take any benefits from Telegram Premium? Well, the first thing (and as a piece of strong advice) is to learn from them. Telegram shows us the power and importance of having a strong brand community, and how you can grow your brand with their help. A brand community gives you a chance to foster an environment that supports strong loyalty and allows people to connect emotionally to your brand.
To give you a quick perspective of its growth
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