Semantic search will gain importance

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Semantic search, and semantic SEO , can be understood as the effort made by the search engine to understand and interpret what the user is searching for .

In this way, it is already known that for several years Google has been dedicated to understanding the context of each search , so it is not enough to position simple keywords or phrases, but the semantic aspect must be considered.

This intention of Google has achieved great success through voice searches, as these allow for more natural , more real and easier to contextualize searches for search engines.

Content is created with the audience in mind, not search engines
Previously, all SEO efforts were focused on communicating certain information to search engines, even if it was just window dressing.

To improve your voice search experience, opt for a common language that answers frequently asked questions and is understandable to users and web searchers.

But fortunately today the user experience is the most important thing , and content needs to be created only vp communication officers email list thinking about what the user demands, to give quick answers and make their life easier.

The battle to reach 'position zero' through fragments will not end
Achieving the coveted ' position zero ', Google's featured snippets , will not be a thing of the past, but the battle for it will become more difficult. But if you use featured snippets to communicate correctly with the search engine, you will have no problems in achieving it.

With snippets, you can talk to Google and organize your content in a more strategic way . You just have to take the time to find long-tail keywords that are common among your customers.

Does your brand name pass the radio test?
Radio testing refers to a company having a brand name that is understandable, easy to remember and pronounce .

Since we're talking about voice search, it's advantageous to be selective when choosing your brand name, so that when the search engine reads it, it doesn't pronounce it incorrectly and become a nuisance for you and your customers.

The idea is to be remembered, and this will be impossible if your name is confusing and difficult to pronounce.