This ensures that no page is left isolated without a redirect in place, and no redirect chains are created that need to be debugged later, as these can negatively impact SEO and user experience.
Also, make sure that all inbound links point to the appropriate new target page. If done in phases, old pages can accumulate new inbound links that will then need to be redirected .
Organic performance analysis: a comparative study
After migrating and redirecting your website URLs, you should measure the impact on your organic performance. This will allow you to identify and fix any issues that may appear. Here are some of the metrics you should keep an eye on:
Organic traffic
Consider the number of visits your website receives from search engines. To assess the impact of the migration, compare traffic before and after the migration and expect a recovery within a month or two.
Keyword Positions
Evaluate your website's ranking for the keywords most list of estonia cell phone number relevant to your business. Another way to measure the success of the migration is to monitor your rankings before and after the migration and expect an improvement over time.
Indexing
your website in their indexes. A key aspect of migration is to use a tool like Google Search Console to see how much of your new site is indexed and look for consistent increases over time .
404 errors
These messages indicate that a page cannot be found. A common issue that can affect migration is having 404 errors, so you should monitor these and make sure that broken links are redirected appropriately.
One factor that can influence the organic performance of your new site is the quantity and quality of inbound links, so you should audit them and check that all links that were pointing to your old site now redirect to the correct new URLs.
Analyze the evolution of the process by which search engines crawl and include
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