Signals apply to your website's reputation
Posted: Sun Jan 26, 2025 5:15 am
The reputation of a website is one of the most important consequences of web positioning. A good reputation, of course! And that is why you must give Google's Artificial Intelligence the right signals so that it can show you as someone capable of satisfying the needs of users in a certain area.
Research and categorize the types of searches your audience is doing and send the right signals that show you as someone who answers their questions and provides solutions.
One page per keyword, one page that is dead, really dead
Google's Artificial Intelligence is dealing a blow to those who were used to creating a page for every keyword that occurred to them. This idle practice should be abandoned, for ethical and SEO reasons.
You should focus on creating a website with comprehensive content , loaded with meaning and with understandable key words and phrases. May you dream of being able to create content with natural language ! Language understood by Google's Artificial Intelligence and used by users.
How to write SEO content for Google Artificial Intelligence?
Write content that is easy for users to read and easy for Google to crawl
Using structured data is a smart way to make your content easily indexed and interpreted by vp financial email list Google. In addition, you can provide more information about what you sell or offer, making it easier for crawlers to find it and making your content more useful.
Understand the user and create quality content for them
Look at data that sheds light on what users want, popular searches and trends , and how they search, before creating your content.
This way, you can ensure that the information you write will be relevant to your audience and that you will be able to provide quality content that adds value to your website.
Choose key phrases, not simple keywords
Remember when I said that Google's AI can understand long phrases that users search for? And that this was almost impossible before with the old algorithms?
Well, then leave aside the simple keywords and opt for long-tail keywords and key phrases , those phrases that really reveal the user's intention and can be easily interpreted due to their explicitness.
Research and categorize the types of searches your audience is doing and send the right signals that show you as someone who answers their questions and provides solutions.
One page per keyword, one page that is dead, really dead
Google's Artificial Intelligence is dealing a blow to those who were used to creating a page for every keyword that occurred to them. This idle practice should be abandoned, for ethical and SEO reasons.
You should focus on creating a website with comprehensive content , loaded with meaning and with understandable key words and phrases. May you dream of being able to create content with natural language ! Language understood by Google's Artificial Intelligence and used by users.
How to write SEO content for Google Artificial Intelligence?
Write content that is easy for users to read and easy for Google to crawl
Using structured data is a smart way to make your content easily indexed and interpreted by vp financial email list Google. In addition, you can provide more information about what you sell or offer, making it easier for crawlers to find it and making your content more useful.
Understand the user and create quality content for them
Look at data that sheds light on what users want, popular searches and trends , and how they search, before creating your content.
This way, you can ensure that the information you write will be relevant to your audience and that you will be able to provide quality content that adds value to your website.
Choose key phrases, not simple keywords
Remember when I said that Google's AI can understand long phrases that users search for? And that this was almost impossible before with the old algorithms?
Well, then leave aside the simple keywords and opt for long-tail keywords and key phrases , those phrases that really reveal the user's intention and can be easily interpreted due to their explicitness.