Already a member?
Login HereMany organizations struggle when it usa number list comes to digital transformation. Often that’s because they focus on the technology and tools required. But digital transformation is about a lot more than that.
It’s no longer enough to have the latest software or use new technology as part of your digital strategy. To truly transform your organization, you need to establish a digital mindset and have the key digital skills required to accelerate your transformation journey.
As the face (and revenue generator) of your business, the secret to becoming digitized lies in your marketing and sales teams. But do they have the knowledge and skills to take your company where you need to go?
Let’s look at five simple and effective ways you can upskill your marketing and sales teams to achieve digital supremacy.
What is digital transformation?
Let’s start with what is digital transformation? Put simply, digital transformation is when you use digital technologies to create new or modify existing business processes, culture, and customer experiences to meet changing business and market needs.
According to Statista, digitally transformed enterprises will account for over $53 trillion in 2023, up from $13.5 trillion