If you follow the OUTMarketing Portugal blog, you've probably already read about one of our Marketing Automation tool suggestions . However, it's important to know the main features that a solution must guarantee before signing the contract. It's also important to keep in mind that these features may vary depending on the subscription plan. This is because many companies offer free, basic, professional or even tailor-made versions .
So let’s move forward on this topic and discover more about the world of Marketing Automation .
1. Creating Landing Pages
2. Progressive Forms
3. Lead Tracking
4. Lead Scoring
5. Email Marketing
1. Creating Landing Pages
The gateway to your entire Digital Marketing strategy. Landing Pages are an essential requirement when choosing a Marketing Automation tool.
Landing Pages are an essential element of your company's Sales Funnel and should be created according to the different stages of the Purchase Journey. When analyzing the saudi arabia companies email list possibilities of Marketing Automation tools, it is important to understand the resources for creating and managing Landing Pages on your website. Ideally, you should ensure that they are easily created, published and managed by the Marketing, Sales or Events team. In other words, it is essential that your Marketing Automation tool offers a simple construction resource, without dependence on the development or technical area.
Design is another fundamental element in this story. Landing Pages can be created with different objectives, such as:
Launching a product or service
Offering rich material (eBook, Infographic, Webinar, etc.)
Event Registration
Scheduling a video call for product demonstration
These are just some of the options for attracting visitors, converting them into leads and sales opportunities. The fact is that different objectives require different designs. Therefore, make sure you use a tool that offers templates that are easy to create and customize, adapting to the visual identity of your IT company.
2. Progressive Forms
A successful Landing Page is one capable of converting a visitor into a Lead, collecting the desired information to start a nurturing flow.
To ensure a nurturing process that educates, qualifies and guides the Lead to the moment of purchase, it is important that the company has the right information. However, we know that asking for too much data in a single form drastically reduces the Conversion Rate. For this reason, it is necessary to choose a Marketing Automation tool that offers Progressive Forms.
The Progressive Form is a feature that can automatically identify the information that a Lead has already provided in previous interactions, preventing the same information from being requested again. If a Lead has already provided their name, surname, position and email, for example, in the next opportunity, other data will be requested. This ensures a more pleasant and natural interaction between the Lead and your company. In addition, it gives your IT company the ability to collect the maximum amount of data, allowing for greater knowledge about your persona.
3. Lead Tracking
After collecting data and converting a visitor into a Lead, it is time to monitor each of these individuals and their interactions with your IT company's website.