It is always better to resolve the issue than to leave the customer with doubts; doubt is the enemy of sales.
Therefore, your task here is to anticipate what the client might want to know and what is not clear.
Or turn a disadvantage into an advantage.
Let me explain.
For example, if you sell an online course and do not offer support, it is better to specify and explain this.
At that point it stops being an unresolved question from the client and becomes something that is clearly not offered by you.
You anticipate their doubt or objection.
Think about what doubts your buyer persona will have, what objections they will have, and take advantage of this section to resolve them and use them to your advantage.
And all those doubts or objections that you are going to resolve, focus them on the sale.
Reinforce the idea that your product or service solves the problem or meets the need of your potential client.
Work very carefully on these frequently asked questions as they are a key element of your sales page.
If they haven't converted on the first call to action, with this well-crafted section you can get them to buy on the next call to action.
8.- Call to action
Let's move on to the second call to action.
What I explained in the first call to action on our sales page applies to this second and third one.
But let me remind you that if, for example, for your first call to action you have chosen the color red and a certain size, you should do the same now.
Don't put a button of a different color and with a different message now.
Doing so will bring unity to your sales letter.
9.- Testimonials and social proof
And I have also explained this section to you before and you can replicate it philippines telephone number here.
One thing is different.
Before I recommended not posting more than one or two testimonials.
The testimonial section above was simply a booster before the first call to action.
Now you can expand on these elements.
If you want your sales page to have 10 videos of customers telling their experience, now is the time.
The customer has come this far, gone through 8 sections and has not purchased.
Here you have to increase their confidence in you and that your product is the solution to their problems.
Real testimonials can help you a lot, but remember that it doesn't make a difference if you don't have them.
With these testimonials you can get them to trust you and want to buy from you through the principle of social proof.
You may think, "If others trust them, and are satisfied, if I trust them, I will also be satisfied."
Remember, everything with strategy.
Don't put testimonials for the sake of it.