From Bloo Media, a digital marketing agency , we want to dedicate this article to answering all your questions related to CRO, a professional or technical marketing activity that is responsible for analyzing and improving the conversion rate of a website.
If you want to know more details… keep reading and discover everything about CRO! Find out what it is, what it means, its importance, its phases, and much more. Optimizing the conversion rate can help you a lot to increase the profits of your website.
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Definition of Conversion Rate Optimization
The word CRO comes from the taiwan phone number sample English language and means “Conversion Rate Optimization”. It is a trending word in the business world and in the marketing sector.
What is the reason?
This concept is helping companies that sell through online stores to significantly increase their revenues.
How can a company increase its revenue with CR0?
To find out, you need to know exactly what CRO is: it is a set of techniques that have the ultimate goal of improving the performance of a website in relation to its conversion rate. The conversion rate of a website is key for a company. It is a factor that in one way or another determines the optimization of the website so that visits become sales.
And what's the point of having a lot of traffic if that traffic doesn't bring benefits to the company? All the effort you put into generating traffic... is worthless if it doesn't end up adding value to the brand! That's why you should apply CRO techniques, techniques that analyze and teach you what you should do so that users buy from your online store or hire the service you offer.
Remember that a website's ability to achieve a good conversion rate depends largely on its content, design, offer and, most especially, its usability , and CRO helps you improve the user experience of any website.
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Phases of CRO
Below we detail the phases of CRO:
Problem identification and analysis . The website is analyzed to find out what aspects can be improved. What is the reason for premature abandonment of the website, etc.
Propose a hypothesis . After analyzing the website and determining the problem, it is time to create a working hypothesis. A hypothesis refers to the moment in which some ideas are stated that determine the problem.