Every decision we make is based on

[fomayof928@mowline]

The Power of Emotion: How to Create Content That (Actually) Converts — Talia Wolf In a world already filled with AI-generated content, there's one ingredient that matters more than anything else in marketing: emotion . Talia Wolf joins us for the first time and shares how to create emotion-driven content that actually converts . How we think people make decisions and how people actually make decisions are different.



Every decision we make is based on emotion, and this is belgium phone number list we sometimes forget as digital marketers. These emotions influence whether or not our customers will buy from us, even in B2B. Emotions influence decisions, decisions influence conversions, and conversions influence revenue. Talia mentioned some common emotions that influence purchasing decisions and grouped them into two groups: self-image and social image.




Audit – Make sure to review our funnel. Are we making it about us or the prospect? Are we describing their real challenges and obstacles? Can people immediately see why? Are we using words and descriptions that prospects relate to? What aren’t we saying that people need to see and read? Are we including social proof that people care about? 3.